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White Hat Link Building: 11 Techniques For 2022

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When you look into SEO strategies, you will come across the three most commonly used words. These are black hat, white hat, and grey hat strategies.

Out of these three, white hat strategies are essential for your website to fall under Google’s radar, which in turn, increases traffic. In this article, we will discuss the top 11 white hat link-building strategies in particular for 2022 and beyond. Read on to learn more about how to use each of these.

Don’t miss out on some deadly advantages of white hat link building. 

Before anyone else, let’s begin by understanding what the term “white hat link building ” translates to. So, the term encompasses those practices that you must adhere to Google’s rules. In other words, all SEO techniques that are clean and follow Google’s guidelines fall under the white hat strategies. 

Or, your objective in white hat link building is to provide users with a positive experience as well as to contribute important information to the internet.

Furthermore, contrary to the spam-oriented approach of black hat link building, white-hat links improve a website’s rating in search engines like Google using “organic” ways such as increasing the quality of content, widening its reach through relevant links, and so on. Therefore, this approach can be more time-consuming and requires writers to focus on quality material before adding links to boost the SEO value of the page.

Link development benefits humans as well as search engines. Links are typically used by search engines for two purposes:

  • Finding new websites
  • Choosing where the webpage should appear in search results

On the other hand, links aid humans by employing linkages for the following reason:

  • Finding new websites
  • Determining the dependability of the website and its content

Therefore, link building is especially required in this day and age of false news and alternative facts, where website visitors wonder if they can trust what they are reading. Links allow people to double-check the sources and ensure the material is correct. Furthermore, they may use it to understand the subject as well as some related topics in greater depth.

A point to note is that whether you actively build links or not, you will leave behind a digital footprint with your links. If Google detects spammy or unethical links on a page, the site is discredited and its rankings suffer. Thus, it is better to take control of these links rather than leave it to chance. 

Some other benefits of link building are as follows:

1. Traffic control

As previously stated, individuals assess links to learn more about the material and verify sources. A few strategically placed links can increase traffic to your website when users investigate it from external referral sources.

2. Personal branding

From a branding standpoint, link building involves organizations seeking partners that share their target consumers.

Thus, it is essential to add appropriate links as poor links appear out of context and look forced. For example, in an article about London tourism, a link regarding refrigerator repair is forced and thus decreases the quality of the article.

On the other hand, a link to cheap hotel rooms appears more natural and provides better results.

3. Creating leads

Link building can be used to cooperate and develop content that benefits both parties and produces long-term outcomes. 

First, begin by performing some research on the current traffic to our website. Then, identify what percentage of this traffic resulted in client leads. 

The second task is to identify an appropriate link-building tool for your site. Once you have done this, move on to making a list of websites, blogs, and news outlets that you may contact to actively participate in your efforts to build links. Among these sources are:

  • Bloggers and podcasters who have been in the industry for a long time.
  • Industry magazines and publishers with relevant products or services.
  • Brands you can create strong relationships with.

Set monthly targets of contacting two to five publications and keeping a calendar of the publish dates for your collaborative work. This way, when your material comes alive, you will be able to follow its performance.

Let’s have a look at some crucial and successful white hat SEO link development strategies.

1. Guest Blogging

The fundamental goal of this method is to develop high-quality material while also catering to the audience. Inquire with online media sources, bloggers, and other websites in your sector about writing an article for them.

As a resource, you will include a link to related information on your site within the post. This will help to promote your brand as a trustworthy source of knowledge and industry authority.

Remember that guest blogging links should be incredibly relevant and authoritative, as it helps you manage the environment surrounding your brand and add important related keywords. You can use some AI content writing tools to make this process faster and you can create compelling intro and outro for your guest posts.

Guest posting on sites with more authority can help you build your backlink profile and generate link equity. 

While looking for such opportunities, to significantly save time, look for guest post footprints like,

  • write for us
  • submit an article
  • “become a guest blogger”
  • “submit blog post”
  • “bloggers wanted”
  • “wanted guest posts”
  • “suggest a guest post”
  • “become a guest writer”


2. Product evaluations or testimonials

White Hat Link Building: 11 Techniques For 2022

Place your service, product, or website in front of industry influencers like renowned bloggers or persons with a strong social media following. Not only is this beneficial to a customer’s decision-making process, but they are also a wonderful tool to develop confidence and credibility for your organization.

According to a Bright Local survey, over 60% of consumers are more inclined to buy from local businesses with good evaluations, and 91% of people of ages 18 to 34 trust online reviews as much as personal recommendations.

White Hat Link Building: 11 Techniques For 2022

A link roundup is just a blog post with links to other people’s blog entries. They are usually published on a weekly or monthly basis, and they are themed around a topic relevant to the site that hosts them. The concept behind these types of articles is to distribute material from various sources to viewers.

Bloggers and content developers can use roundups for the following purposes:

  • Create backlinks to their website.
  • Develop ties with individuals in their field.
  • Showcase their expertise by curating the greatest material available.

4. Brian Dean’s Skyscraper method

The Skyscraper Technique is the epitome of white hat link-building strategies. Brian Dean of Backlinko, inventor of the Skyscraper technique, created a link-building approach in which you identify high-ranking material with a lot of backlinks, exploit its flaws, and create a far better piece of content.

To do so, first, look for material that is already ranking well on Google’s first page. Then determine what your content has in common with it.

Finally, create a post that is identical to the one you just discovered, but better.

5. Help a Reporter Out (HARO)

Help a Reporter Out' Crowdsources News Sources | WIRED

HARO is one method for obtaining backlinks from well-known publishers. Here, you may receive newsletters and daily emails from internet publications that want further information for their articles. They will offer a backlink to your site in exchange.

Thus, it is a one-of-a-kind method for obtaining backlinks from websites with a domain score of 70. Some examples of such publications are Mashable and TheVerge. 

6. Post frequently on social media

Content Posting on Social Media - What Companies Have to Watch Out for

Social media, such as Facebook, Twitter, Pinterest, LinkedIn, YouTube, and blogging, allows you to build good relationships. It is where you can show off your company’s individuality and participate in conversations by offering genuine value. 

However, because links from social media platforms are often unfollowed, social media is generally regarded to be ineffective for link building. However, this is not the main goal of utilizing social media for link building. Instead, the purpose is to gain links outside of social networks through the individuals inside them. Thus, you can utilize social media to increase connection development, particularly in the following areas:

  • Outreach
  • Prospecting for links
  • Idea generation for content
  • Promotion of content

White Hat Link Building: 11 Techniques For 2022

Broken link building is the process of constructing backlinks by replacing connections to 404 pages with functioning links to a target website.

This isn’t a new approach, but with the web’s phenomenal expansion in recent years, as well as new website technologies and redesigns, the number of broken connections is growing.

8. Invest in personal branding 

One of the best ways to increase your exposure is by creating your brand. Not only does this enhance your website, but it also acts as online word-of-mouth advertising which helps obtain high-quality backlinks to your website.

An easy way to do this is to allow other bloggers to interview you.

Many bloggers frequently publish interviews with other bloggers in their fields. The beautiful thing about interviews is that the publishers that post them receive referral traffic as well as an instant traffic boost from social media sites like Facebook, Instagram, and so on.

9. Pillars of content

A pillar page is a single page that covers all facets of a subject. For example, you may create a pillar page on a wide topic like SEO. This page contains bits of information on topics like “off-site SEO”, “blog SEO,” and technical SEO,” with precise keywords inside a topic. 

While providing material regularly is crucial, pillar content will establish you as a niche expert and will continue to draw viewers long after you have posted it.

Pillar content is essentially in-depth material in the form of a tutorial, a list of articles on a topic, or a how-to guide. These pages boost search results, drive organic website and referral traffic constantly as well as eventually enhance conversations.

10. Provide content upgrades

To each blog post, add a specific asset like PDF, video, ebook, or checklist to introduce content upgrades. The added advantage is that the content becomes more tailored to the reader’s preferences.

Thus, content updates result in increased shares, emails, and traffic.

Visual material is simply comprehended, and an audience can immediately assess it without putting in too much time or effort.

Furthermore, visual material is easier to consume and, in many cases, more engaging. Thus, there is a high possibility of employing visual material to develop more backlinks.

However, this necessitates the creation of high-quality pictures that catch the eye.

Marketers have recognized the benefits of visual content, with visual content becoming a higher emphasis in content development. With infographics, photos, videos, and GIFs, you may generate a plethora of backlink chances for your website, both by creating new content and repurposing old material.


Although white hat SEO strategies may need more time and work to produce results, they are well worth your efforts.

Using the above-mentioned information, you may identify high-quality sites for guest pieces and infographics, as well as other ways for backlinks such as useful partnerships and link roundups.

Frequently Asked Questions (FAQs)

1. Is link building effective even in 2022?

Absolutely. Backlinks cannot be overlooked if you want to maintain an effective, long-term SEO plan. The higher the quality and relevance of your backlinks the more Google traffic it will receive.

2. Is it worthwhile to invest in link building?

As Google continues to consider high-quality backlinks when determining a site’s reputation, investing in a link-building strategy is well worth your time and money. 

3. What are the differences between white, gray, and black link-building techniques?

SEO concepts that adhere to search engine rules are referred to as white hat link building techniques, while those that do not are referred to as black hat link building techniques.

Furthermore, white hat techniques take a long time to achieve than black hat techniques, but it is way more beneficial in the long run.

Grey hat link-building techniques are those that are legally acceptable to boost your site’s rating but will undoubtedly become a black hat technique one day.

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