by Analytics Insight
September 22, 2021
With so much competition on the market, each affiliate marketing company needs to use all the tools at its disposal. And more and more, pixel data is essential to success.
When an affiliate marketing company harnesses the power of pixel data, it can get not just leads but top-quality leads.
Why is Pixel Data a Powerful Tool for Affiliates?
The pixel data affiliate marketing companies use is from a tool called tracking pixels. Tracking pixels are snippets of HTML code, and these snippets are used and loaded whenever users open a relevant email or visit an appropriate website.
With pixel data, affiliates can track potential leads. These leads are high-value ones, as they have already shown interest in the product or service the marketer is promoting. Affiliate marketing tools use analytical tools to organize and extract strategic information from pixel data.
Pixel data is a powerful tool for any affiliate marketing company. It is a fundamental part of data collection and data gathering, and affiliates need that data to achieve data insights.
API (Application Programming Interface) Building
To be successful, an affiliate marketing company needs an API. Building an API is an intensive but necessary process.
Many affiliates use Python (and Flask) to create their API. With an API, your system will store and use the information on potential leads locations and other user data. Python is the programming language one will use in this process.
We know what Python is, but what about Flask? Flask is created in Python, and the easiest way to understand it is that its a framework for micro-web applications. Flask has many different features and advantages that make it popular for use in producing APIs.
Using Pixel Data
When an affiliate marketing company does a marketing campaign, their campaign pixels mean conversion tracking is possible. As conversions are key to determining the extent of an affiliates success (and ensuring its success), this is critically important.
By using pixels, affiliate marketer tracking platforms are where conversion tracking takes place. With pixel tracking, affiliate marketing companies have a reliable method for tracking conversions.
Conversion tracking is essential for success in affiliate marketing, and its also key to proving an agencys success. After all, an affiliate marketer cannot prove its success to clients without showing how many conversions it created.
Different Tracking Pixel Varieties
Lets take a closer look at some of the different kinds of tracking pixels available. These are used by affiliate marketing professionals.
Different kinds of pixels are available that are regularly used in digital marketing and by affiliate marketing companies. They are listed below.
S2S Postback: Many affiliate marketers consider S2S postback to provide the greatest accuracy and reliability when it comes to conversion tracking.
JS Pixel: The application of JS pixel is done by treating it as a script.
Image pixel: Image pixels are often referred to as HTML pixels. The kind of pixel is present as 1X1 images on landing pages.
iFrame pixel: The iFrame pixel is present on a sites landing page and added in an integrated frame form.
The Power of Data
One of the most valuable kinds of information for an affiliate marketer is consumer behavior. Through gaining a better understanding of how your prospective leads behave, you will build better marketing strategies.
With pixels, you can find out the success of all your marketing efforts. For example, you can track how many emails are opened, the number of digital ad impressions, sales conversions, and more. Using pixels also means you can arrange for appropriate ads to be shown to specific customers.
If they want to succeed, affiliate marketing companies must understand the power of pixels and the data they create.
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