Affiliate Marketing

This week in B2B news (17 June) | EGR Intel

All of the latest news from the supplier sector of the industry, including updates from 888, Relax Gaming and William Hill

MiFinity announces new affiliate programme

MiFinity has launched its affiliate programme with the highest revenue commission in the industry, paying up to 35% commission on all transfers and FX fees. There have already been many pre-launch sign-ups, which indicates interest in the programme.

MiFinity provides affiliates with tools and marketing support to try and increase conversions and generate additional revenue. The MiFinity eWallet is available in 20 languages, 15 currencies and has 40 integrated payment systems.

Paul Kavanagh, MiFinity CEO, said: Were very excited to launch MiFinity Affiliates. In the last 18 months, we have experienced rapid growth in terms of customers, transactions, operators, services and market penetration. So, its the perfect time to launch the affiliate programme and add another great service to our offering.

Kieron Nolan, MiFinity CFO, added: Our dedicated affiliate marketing team has years of experience helping companies drive conversions and revenue through bespoke campaigns and their expert support.

As well as investing in talent, we have also invested significantly in our enterprise affiliate platform to help our affiliate partners manage their programmes, track conversions and access payments. We think its a fantastic opportunity for our affiliate partners to accelerate their growth, along with ours.

SCCG Management and Genius Gaming Consult enter partnership in African market

SCCG Management has entered into a collaboration with Genius Gaming Consult of Uganda to break into the African market.

The partnership will focus on the growth and the extension of the African market at the B2B level. SCCG specialises in sports betting and data, as well as governmental and legal affairs for the casino and igaming industry.

Stephen Crystal, founder and CEO of SCCG Management, said: We are extremely proud to be partnering with Mr Najib Balinda, Genius Gamings chief business development officer – Africa, and their extended team.

This group of seasoned gaming executives was a perfect fit for SCCG, both in terms of culture and vision, as we seek to build and extend the successes of the casino gaming, igaming and sports wagering sectors within Africa.

William Hill inks new deal with Slot Factory

Slot Factory has penned a new deal with William Hill to distribute its portfolio of games throughout Hills network.

Under this new deal, dozens of Slot Factorys games will be launched across William Hill sites, including Big Box Bonus which will be one of many titles to launch across 2022.

Craig Staples, director of gaming content at William Hill, commented: We are delighted to add Slot Factory to our list of partners. The dedication their team puts into creating their games in-house, combined with their strength in the UK market, makes them a credible partner.

Charles Mott, head of commercial at Slot Factory, added: its an incredible opportunity for us to continue growing our presence. William Hill is focused on delivering the best gaming experience for its players, and we are well-positioned to contribute to this player offering.

888 launches two new fishing slots developed by in-house studio Section8

888 has launched two new slot games, Holy Mackerel Fish Business and Holy Mackerel Extreme Fishing, developed by its in-house studio Section8.

These games are exclusively available at 888 and it is the first time the studio has made fishing-themed slot games. Since the launch of these games, 13 daily jackpots have been won, totalling over $180,000 (146,365.87).

Talya Benyamini, VP of B2C at 888, said: These breakthrough slots for 888casino are already ranking high within our slots rankings, more specifically to the fish theme games. In less than a week since its launch, Holy Mackerel has become the second biggest franchise in the fish category. We look forward to breaking more frontiers in the gaming world by producing elite games for the ultimate gaming experience.

Ofir Gal-Mor, director of gaming content for 888, added: We are delighted to add our own, specially-curated games to our portfolio of titles in a category that our customers love: fishing. These two games have similar links and themes but different volatilities, which means that players can enjoy the type of gameplay they like, but with some high production value. This is another great example of the capabilities of 888s in-house game studio, Studio8, which continues to excel in its creation of high-quality and exciting titles.

Relax Gaming debuts in Spain in collaboration with Entain

Casino game supplier Relax Gaming has entered the Spanish market in a new supplier deal with operator Entain.

In this new agreement, Relax will provide three Entain brands,, and, with 30 of its slots games which include a number of fan favourites.

This deal comes after Relax debuted itself in the Italian market earlier this year, as the company aims to extend its reach across multiple European markets.

Nadiya Attard, CCO at Relax Gaming, commented: Were absolutely delighted to go live in Spain, a market that all of us at Relax are very excited about.

With some of Europes most enthusiastic players, as well as a wealth of untapped potential in a market that we believe is looking for top-quality games, we believe that were really going to drive differentiation with our award-winning catalogue.

Obdulio Bacarese, gaming commercial director at Entain, said: Were confident that Relax Gamings titles will be a huge splash in the Spanish market and were excited to have these hits in our armoury to entertain our legions of players.

Given the massive impact these games have had in similar markets throughout Europe, we couldnt think of a better partner than Relax as we both continue to expand and grow in Spain.

BF Games launches on Fortuna brand in Romania

Game development studio BF Games has taken its portfolio of titles live in Romania with operator Fortuna Entertainment Groups local casino brand

This deal sees over 30 of BF Games titles available to the casinos customer base, and will also see the library of titles go live with Fortuna in Croatia, Slovakia and Czech Republic.

BF Games has now extended its reach into the Romanian market with this deal, as its games were already live on,, and

Claudia Melcaru, head of business development at BF Games, said: Fortuna is a strong brand with a great track record in markets that we also focus on and we are very happy to be part of their casino offering.

Going live in Romania with Fortuna Entertainment Group is the first step in our partnership and we look forward to launching our diverse content in additional markets and providing their customers with the great entertainment and excitement that our games offer.

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