Affiliate Marketing

The Trenches (Getting an Insider Look-in!)

As season 7 of the affiliate marketing podcast starts to finish up, we thought it would be nice to have Affiliate Insider Ltd’s Head of Agency Services, Leanna Klyne, on the show to discuss some of the big questions we get thrown at us in program pitches and also cover some of the topics youve asked us about on emails, LinkedIn messages and whatsapp or telegram groups.

Prior to joining the AffiliateINSIDER in April 2019, Leanna had spent over 10 years at Paysafe Group. During her time there, she held various positions most notably as B2C Partnership Marketing Manager. Her expertise lies in building strong relationships, creating digital strategies and driving revenue. Leanna also has a longstanding relationship with AI CEO Lee-Ann Johnstone having worked with her for eight years at Paysafe. Who else better to give you the insider scoop?

Listen to find out more about:

  • What assets are required to launch an affiliate program
  • Differences between inhouse or network
  • How much you should be paying your partners

[03:00] – If youre wondering how many affiliates you will have when you first launch your project then listen here

[07:00] – Lee-ann discusses how to budget for your program

[17:00] – How do you find the right affiliate partners? Listen here

[26:00] – Leanna discusses partner relationships and why they have benefitted from these relationships throughout the years.

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Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

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