Affiliate Marketing

The Risks, Mistakes, Myths that Surround Affiliate Marketing

The recent boom in the Information Technology sector and the proliferation of internet have resulted in making some specific marketing techniques more profitable than others. Affiliate marketing is one of these techniques, which is interesting and one of the evolving fields of marketing.

Affiliate marketing is all about using a website or any other source to help customers get acquainted with a product online. It is a joint partnership between website owners/publishers and merchants, in which the affiliates get compensated in case a customer purchases a service or good. Similar to all types of marketing, affiliate marketing too has several risks, mistakes, and myths involved.


Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business impact.


Take the Risk or Lose the Opportunity

After a successful campaign, affiliate marketers often find themselves in a bidding war for important keywords on advertising channels. Rates are often spiked as a result of increased competition. At times, search engine swings may affect any affiliate business on a given day your website may rank well, and the very next day you are nowhere to be found in the search results. Another major problem that certain affiliates face is using up all funds for a single campaign and not monitoring it. This may attract significant loss, as the affiliate was unaware of when it had to end the campaign.

Affiliate programs are easy to put together as a result of multiple service and software options. This means that any company can offer an affiliate model to attract a ton of sales through affiliates, and then one fine day simply refuse to pay. Due diligence, therefore, is the only way to avoid getting burned.

Often changing policies of advertising platforms may totally disintegrate an affiliate business. One fine day merchants may lock your earnings stating that your campaigns break new policies. This situation can be avoided by using multiple marketing and advertising platforms.

Affiliate marketers are also at times faced with stolen commissions when a coupon overrides their link, or cookie stuffing. In both these scenarios, someone else is paid even when you did all the hard work. Further, a commission is at times revoked on grounds of illegitimate conversions on the part of the affiliate, even when it is not true.

A Known Mistake is better than an Unknown Truth

Affiliate marketers should keep in mind that they are not selling anything. Rather, their job is to link the reader to the sales page. Customers visit affiliate pages to look for an unbiased review of a product or service. Also, joining a large number of affiliate programs might not prove profitable, as it might become unmanageable for the marketer to deal with too much.

Affiliate marketers need to implement unique tracking ID, as it is important for any marketer to know how and where they have made their commission. It helps them scale and grow their campaigns further.

Often marketers forget to offer a comparison, which means two or more webpages that will help readers to make a choice that is best for them. Comparison webpages, in this regard, are profitable for affiliate marketers and are also popular and helpful for readers.

The other mistake that affiliate marketers should refrain from is making false claims for promoting products, especially in the Make Money Online arena. This completely ruins an affiliates credibility.

Last but not the least, affiliates should focus on completed campaigns rather than several half-finished campaigns. This is considered to be a big downfall for even seasoned affiliates.

And now, the Myths

There are a number of myths that surround affiliate marketing. The very first myth that one comes across, when it comes to affiliates, is that affiliate systems are easy to manage. A lot of work goes into any affiliate marketing program. There is also lot of contention that affiliate marketers need to face each day. Studies suggest that affiliate marketing takes a lot of effort and time to be established, and depends on fostering relationships.

The second myth is that increased traffic will lead to abundant profit. This is hardly true. It is almost proclaiming that since you know a lot of people, you are respected. In affiliate marketing, the focus is always on converting the traffic to the affiliate site into customers. Further, the ratio of the converted customers help in analyzing the success of a company.

Third, it is often said that affiliate marketing is more about luck than skill. This is irrelevant as a proper understanding of how an affiliate business became successful helps in correcting this myth. Affiliate marketing is dependent on search engine optimization and systematic research on the usage of relevant keywords. At first it is difficult, but with due time and experience, this becomes an important means to converting traffic to customer.

Fourth, the popularity on social media equals to success of an affiliate. It is a fact that customers these days rely more on quality and specs of a particular product, than on the popularity of the advertiser. In this regard, it is also to be noted that affiliate marketing is solely dependent on the content posted on a website. It may be true to an extent, however website content is not the only factor. It is necessary for any affiliate to post fresh and interesting content regularly, in order to keep the viewer interested, as affiliate marketing is not a one-time deal.

And the final myth that we will be talking about is affiliate marketing is only for professionals. Affiliate marketing has to do nothing with professionals, it has more to do with creative and intuitive skills. It is more about brains than degrees!

To conclude, affiliate marketing is all about skill and dedication. It requires a lot of focus and self-dedication. These risks, mistakes, and myths will help such marketers to become aware and increase productivity and have long-term profitability in the business.

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