Affiliate Marketing

The omnichannel oversell | ITProPortal

Omnichannel experiences promise to provide cohesive, personalized consumer-brand interactions across channels and devices. The goal is to create seamless experiences that don’t just turn consumers into customers once but provide ongoing support that boosts retention and overall lifetime value. 

The theory is unarguable.  But unfortunately, execution has been lacking ever since the term “omnichannel experiences” became the buzzword of the century in marketing circles. 

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