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Starting a business podcast what do you need to know?

Where should you publish your podcasts?

Once your podcast has been recorded and edited, youll need to publish it.

According to Ofcoms UK Podcast Survey 2021, 42 per cent of people access their podcast through Spotify, with 31 per cent using YouTube and 29 per cent using Apple Podcasts.

With this in mind, its crucial that your recordings are available on these platforms. You can upload your podcast to YouTube like you would a normal video, while youll need to apply to appear on Spotify or Apple.

It can also be useful to be featured on podcast platforms such as Stitcher, Google Podcasts, and Pocket Casts.

What is podcast hosting?

To get your podcast on Spotify or Apple, youll need to host it somewhere and supply an RSS feed when you apply to appear on a platform.

An RSS feed is a text document that allows you to share your podcast so people subscribe to it.

A hosting platform is where you can keep all your recordings online. Once youve edited an episode, you can upload it to your host platform and then people will be able to listen to it.

Youll be able to link to each episode from your host, posting them on your website and sharing them across your social media channels.

However, if you want to be discovered by a wider audience, youll need an RSS feed, which you can then use to appear on the biggest platforms.

Most hosting services automate the creation of an RSS feed for your podcast. Here are some popular providers:

  • Buzzsprout
  • Transistor
  • SoundCloud
  • Podbean
  • Resonate

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