Smart for Life, Inc. f/k/a Bonne Sant Group, Inc., or SFL, an emerging growth Health & Wellness company in the nutraceutical sector, announced today that it has completed the acquisition of Nexus Offers, Inc., a network platform in the affiliate marketing space. The announcement was made jointly by A.J. Cervantes, Jr., Chairman of Smart for Life and Nexus Offers founders,Justin FranciscoandSteven James.
Nexus Offers is a prominent CPA (Click Per Action) network with a customer base of publishers and affiliates. The migration of the SFL products to the Nexus platform will begin over the next thirty days.
“We believe that affiliate marketing in the nutraceutical space is a proven avenue in which to grow market share and drive revenues for our shareholders. Smart for Life’s core offerings of quality, doctor formulated products will now have an opportunity for exposure in a previously untapped market segment,” saidRyan Zackon, Smart for Life’s Chief Executive Officer. “In addition, we are pleased that the founders of Nexus Offers,Steven JamesandJustin Francisco, are joining the SFL management team as part of our transaction. They will act as Co-Managing Directors of the Nexus Offers subsidiary driving strategy and continued growth for the company they founded.”
“We began working with the SFL management team several months ago and are looking forward to completing the integration of the companies,” statedJustin Francisco. “We are excited to commence the marriage of our marketing expertise with SFL’s growing roster of products. Given that Health & Wellness products are increasingly being purchased online, digital marketing platforms such as Nexus represent a potentially enhanced revenue stream for the company and its various brands going forward.”
“This acquisition further validates our strategic vision of creating a highly diversified vertically integrated global nutraceutical company,” stated A.J. Cervantes, Jr. “It supports Smart for Life’s commitment to acquire and consolidate multiple brands and sales channels on a worldwide basis.”
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