Affiliate Marketing

Matching Visions gains GiGs marketing compliance tool

Compliance

Gaming Innovation Group has added Matching Visions to its network of partners, with the Malta-based affiliate network, that was recently acquired by Acroud, gaining the provision of the firms B2B marketing compliance software, GiG Comply.

The GiG Comply solution enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content, including igaming code red words, links and regulatory requirements across multiple jurisdictions.

It works by using its rules engine to analyse real snapshots from affiliates campaigns, and provides operators with the promotional content that is being used in their brands promotions.

GiG Comply will permit the firm to set-up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards. 

This intends to allow Matching Visions to remain proactive and in control of their affiliate marketing by ensuring that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date. 

Dennis Dyhr-Hansen, CEO at Matching Visions, commented: “Its extremely important for us to ensure we remain 100 per cent compliant no matter which geo or brand we are sending traffic to.

We want to be completely transparent to all brands that work with us that we take compliance very seriously and will do what it takes to be at the forefront of compliance. We are proud to partner up with GiG Comply to make this happen.

This becomes the second such partnership inked by GiG thus far in 2022, with the company last week enhancing its alliance with Malta-based online casino operator group Avento.

Jonas Warrer, CMO at GiG, noted: We look forward to supporting Matching Visions in its efforts to enhance its affiliate marketing compliance.

The excelled demand for GiG Comply is a clear sign that more and more affiliates like Matching Visions are placing strong value on creating a more responsible and sustainable gaming movement this makes us very proud.

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