Affiliate Marketing Introduces LotteryLink Brand for B2B Affiliates and Master Affiliates | News

AUSTIN, Texas, Feb. 01, 2022 (GLOBE NEWSWIRE) — Inc. (Nasdaq: LTRY, LTRYW) (“” or the “Company”), a leading technology company that is transforming how, where and when the lottery is played, announced that it has launched LotteryLink, an important branding initiative of its global B2B affiliate marketing. This branding is a continuation of’s strategy to utilize highly recognizable and descriptive names and domains to reach its global digital audience and leverage the Company’s strong affiliate marketing capabilities.

The Company has a pipeline of both online and physical affiliates it anticipates will be important contributors to LotteryLink in 2022. As an example, one of its master affiliates has developed a customized program specifically focused on brick-and-mortar retailers promoting their customers’ purchase of products. A pilot of this program was launched in December 2021 with one of the nation’s largest grocery retailers.

Additionally, the Company launched B2C customer marketing campaigns in December 2021. With a focus on leveraging’s recognizable brand, these campaigns are utilizing multiple media channels, including targeted digital ads and search engine optimization to reach new users. An example of these ads can be viewed here. The Company is funding these campaigns with cash on hand, including $30 million received from the previously announced sale of prepaid advertising credits in the third quarter of 2021. The Company expects to drive B2C user growth in 2022 with this direct-to-consumer marketing in addition to growth generated by LotteryLink.

“We are aggressively working to grow our user base while maintaining a sharp focus on capital discipline,” said Tony DiMatteo, CEO and Co-Founder of “I believe that the combination of LotteryLink’s ability to expand our user base with limited marketing spend and our favorable customer acquisition costs in our B2C segment puts us in a position to grow profitability. Today’s announcement is an example of the consistent progress we are making on our growth initiatives. We remain focused on the continued execution of our strategic plan.”

About is a leading technology company that is transforming how, where and when lottery is played. Its engaging mobile and online platforms enable players located in the United States and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, commercial partners and affiliates can utilize LotteryLink to provide products to their customers. Through, is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving. In all that it does,’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. For more information, visit

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Matthew Schlarb

VP, Investor Relations

(512) 585-7789

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