Affiliate Marketing

Jen Glantz Bridesmaid for Hire online courses passive income

I created my first online course in 2017 after an entrepreneur friend told me that I was missing out on thousands of dollars of passive income every year. Their persuasive argument was that I had an engaged audience eager to learn from me, but I didn’t have anything to offer them.

At the time, my business Bridesmaid for Hire was receiving interest from not only clients who wanted to hire us to work their wedding, but from thousands of people who reached out to me and wanted to work for the company.

Since I couldn’t hire most of these people, my friend suggested creating a course that could teach them how to start their own unique wedding business.

After sending a Google form survey to a list of 200 recent applicants asking if they’d be interested in taking a course that could teach them how to start their own wedding business, 65% of them said yes.

I spent four weeks putting the course together, pulling from my own expertise as a wedding entrepreneur, business templates that I had used in 2014 to start my business from scratch, and additional information on marketing techniques that helped me get my first 100 clients. After outlining the course, creating the content, and choosing a hosting platform, I was ready to launch.

Since then, I’ve created more than 10 courses that have helped generate thousands of dollars a month in passive income. It’s been a steady way to earn money every month without doing a lot of work, and they helped me stay afloat during the pandemic when a lot of my in-person work opportunities were put on hold.

If you’re someone who wants to launch an online course in 2022, here is how you can get started.

Choose a topic you are passionate about

Determine who your audience is

Video by Lauren Shamo

If that seems overwhelming, don’t worry, you don’t need all seven. Start with two to three audience definers as a way of making your course appeal to a specific set of people.

For example, if you were creating an intro to public speaking course, there are all sorts of audiences that could benefit. But go a bit deeper. Maybe yours would be public speaking for recent college graduates going into sales roles or introduction to public speaking for millennial introverts.

Figuring out a missing market you are trying to reach can help you narrow things down.

Connect with your existing audience to validate your idea

Research the competition

Choose a hosting platform

Create the content

The most quality time you’ll spend creating your course will happen in the content development phase. This is where you’ll spend a few weeks to a few months, depending on the topic and level of detail your course goes into, to write your course material, create worksheets, and record videos or audio files as an additional way to teach your subject.

I’ve found that this can take anywhere from a month to several months, depending on how much time you can spend focusing on this task.

Once you have the content uploaded, it could be worth paying a few members of your target audience to take the course, from start to finish, and provide feedback. I did this as a way of optimizing your course before launching it to paying customers.

Put together a marketing plan

When your course is ready, you’ll want to work up a strategic marketing plan so you can reach your audience, prove the value of your course, and get sales

Determine three to five ways to market your course based on where you believe your audience spends time. You can tap into social media, pay for Google ads, sponsor an event or conference, do PR, write guest blog posts that mention your course, and more.

Reinvest some of what you earn to stay current

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