iProspect, the digital-first end-to-end media agency from the house of dentsu India, has appointed Nitin Sabharwal as managing partner, north. He will also lead the agencys affiliate marketing function, nationally.
As per the mandate, Sabharwal will be responsible for client relationship management, business operations and new channel development. He will report into Vinod Thadani, chief executive officer, iProspect India and digital growth officer India, dentsu Media.
In his new role, Sabharwal will bring on board a vast depth of knowledge and real-world experiences, which will be further combined with data-driven insights from across industry implementations, the agency said in a press statement.
Sabharwals first stint with dentsu India was for seven years wherein he held the position of chief operating officer with SVG Media and also led the network’s Columbus brand, nationally.
Thadani said, Nitin embodies iProspects vision efficaciously. With his understanding of our clients, industry and the market, he is undoubtedly the successor for the role. We look forward to welcoming him at iProspect and working with stakeholders to unlock greater potential and empowering our clients to make better and swifter decisions. I am confident that he will lead the organisation to greater heights and accelerate the momentum of growth.”
Sabharwal added, I am really excited to work with the leadership team at iProspect. This is a great opportunity to carry forward the torch of digital performance marketing for brands in India. I am also looking forward to building new channels of performance delivery via strategic partnerships along with creating a robust team that is client-focused, data-driven, and insight-oriented.