Affiliate Marketing

IAB Australia launches affiliate and partnership marketing training program

IAB Australia has announced it has launched a new industry training program for marketers looking to understand and make better use of the affiliate and partnership sector.

The Affiliate and Partnership Marketing Training Program, developed by the IAB Australia Affiliate Marketing Working Group, is offered free of charge in an online format.

The organisation noted that it is an ideal resource for those who are new to this form of digital marketing, as well as anyone currently involved in it. 

The program covers the basics of affiliate and partnership marketing, including an overview of the market, the key organisations involved, the types of affiliates you can work with, as well as best practices.

It also provides useful information on technology and tracking, the best use of data, and how these relate to the latest privacy regulations.

Gai Le Roy, CEO of IAB Australia, said of the new program: “Brands seeking to launch affiliate and partnership marketing programs face an ever-evolving landscape of opportunities and a creative and diverse ecosystem that touches on many points in a customer’s journey. 

“Our training program will deliver a thorough exploration of the landscape and deliver a useful guide to best practice for both those new to the sector and those seeking to expand their knowledge,” she added.

The topics covered within the training has been influenced by the IAB Affiliate and Partnership Marketing Industry Review released earlier this year. 

The course outline includes:

What is Affiliate and Partnership Marketing

Strategy and Best Practice

Working with Affiliate Partners

Choosing the Right Affiliate

Technology and Tracking

Data, Privacy and Regulation

The IAB Australia Affiliate Marketing Working Group is comprised of members from Awin, Commission Factory, Dentsu, Growth Ops, Impact, Navigate Digital, News Corporation Australia, Partnerize, Rakuten Advertising.

The IAB Australia Limited is the peak trade association for digital advertising in Australia, established in 2005 and incorporated in 2010, it is one of over 47 IAB offices globally. It is the leading trade association for developing digital advertising technical standards and best practice.

Top image: Gai Le Roy

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