- Latasha Peterson is a side-hustle coach and entrepreneur who runs the blog Arts and Budgets.
- She set a goal to pay off $20,000 in 2021 and she’s already achieved it by monetizing her platforms.
- She used affiliate marketing, ads, digital courses, and brand partnerships to reach her goal.
I used to work in musical theater and performing, so I often had to pick up side gigs to help cover my monthly expenses. I’ve done everything from working with brands at local radio stations to participating in focus groups.
In 2016, when I became pregnant with my first child, my husband and I decided that I would stay at home with our baby and start a side-hustle blog. That year, Arts and Budgets was born, and a year later we turned it into an actual business.
Today, Arts and Budgets gets over 100,000 monthly pageviews and has helped me create several income streams. I recently had my first $10,000 month in income and hit my goal this month of paying off more than $20,000 of credit-card and student-loan debt. My new goal is to pay off a total of $25,000 by the end of this year with my husband.
Here’s how I monetized my blog.
I created passive income streams
One of my favorite ways to make money with my blog is through passive income. When set up correctly, passive income can help individuals make money every day.
I currently promote products and services I love through affiliate marketing with companies like ShareASale, Impact Radius, and Adbloom, and by having ads on my website through the ad management company Mediavine. These sources brought in over $4,500 for my business last month alone.
I built partnerships with brands and bloggers
Another way I increased my income using my blog was by building partnerships with brands and other bloggers. I grew my Instagram account to over 20,000 followers by posting side hustle and entrepreneurial content daily on my page to help my target audience, doing hashtag research to find the best hashtags to use on my posts, and networking with a lot of personal finance bloggers and entrepreneurs by sending them messages to connect or by supporting their content. Building those relationships has helped me collaborate on Instagram Live and blog posts.
The process that helps me create valuable content is first polling and surveying my target audience to find out their pain points and struggles. After that, I find out what type of product(s) they need, then I set up a monthly schedule to create the product.
To help with consistency, I write out three goals per day. Writing out my goals has helps me stay focused and consistent. I also use scheduling apps like Planoly to help me schedule posts on social media every day.
Additionally, brands have reached out to me for partnerships or sponsored blog posts after regularly seeing the side hustle and entrepreneurial resources I share on my Instagram page and blog. When a brand reaches out to me, I do my research to see if it’s a good fit or not and make sure its mission aligns with mine.
I sell digital products and services
Additionally, I offer individual and group coaching. My coaching services range from $97 for a one-hour coaching call to $2,000 for six weeks of one-on-one coaching. I love coaching because it helps me connect with my clients on a much deeper level. I advertise via Instagram by posting content daily, sending emails to my email list, and writing about my services in my blog posts.