Affiliate Marketing Tipswrite product review

How to Write a Product Review for Your Affiliate Site (Six Steps to Success)

Ready to write a product review for your affiliate site?

I know, its tough.

Youre sitting in front of your computer, staring at a blank screen and blinking cursor. Youre scratching your head, wondering what youll say to your readers.

I mean, its not that you know nothing about the product youre reviewing.

Maybe youve read tons of reviews about it. Maybe youve reached out to the support team with questions. Maybe youve even used it yourself.

The problem is, you have no idea what to say in your review.

Youre wondering:

  • Exactly how do I write an affiliate product review?
  • How do I structure my blog?
  • Where do I start, and what details do I include?
  • Is it OK to talk about the negative sides of the product?
  • How do I make readers interested in my review?

If these are questions youre asking, youve come to the right place.

In todays blog, Ill give you a step-by-step guide to writing a product review from scratch.

Then, Ill give you some best practices you can stick to your mirror (or laptop) so you always write engaging, polished, and interesting reviews.


Lets dive in!

The #1 Reason You Should Write Product Reviews

As an affiliate marketer, your #1 goal shouldnt be to make money.

It should be to help people decide which products are right for them.

However, when you build trust with your audience and they love the help you provide in their decision-making

…you will make money.

And when you write product reviews, you basically hit two birds with one stone.

You see, product reviews are in-depth guides giving readers a sneak peek into what theyll get if they decide to purchase such a product.

Theyll see the great and not so great stuff about a product.

Theyll see screenshots and learn how to use it best.

Theyll learn whether or not its for them.

All this leads them towards making a sound decision on whether or not to buy it.

OK, thats bird #1: helping your audience.

Now, for bird #2.

Product reviews make you money.


Because people who read these reviews are already considering a certain product.

Theyre warm leads in the center of the marketing funnel, ready to convert with a slight trigger from you.

Its different when you write trust and authority blogs or best of blogs, because your readers will likely be here:


Source: SproutSocial

They want to learn how to do something or to find the best product, but theyre not exactly ready to buy.

However, when they search for a review on a product, theyre already this close to buying, and only need a little reassurance that itll be right for them.

Theyre just one step away from conversion.


Source: SproutSocial

To recap, the #1 reason you should write product reviews is because theyre big sources of income.

Youll be targeting people lower in the funnel and more ready to buy.

Also (which is even more important), youll be laying a product bare for your readers to see and experience, which will help them decide whether or not to purchase it.

Six Steps to Creating an Honest, Engaging Product Review

Ok, now for the fun part!

You already know product reviews will earn you a ton of money, plus make your readers love you…

…so lets get into the nitty gritty of writing one.

Here are six steps to follow for a helpful, honest, engaging review.

Step #1: Look into the Keywords

All right, I know what youre thinking.

Youre a keyword junkie.

If so, youre right!

But the truth is, its not only because I love keywords.

Its also because targeting the right keywords gives us a strategic map to success. It removes the guesswork and frustration, and takes us straight to our goal.

So remember this.

Before writing your product review, make sure itll show up on Google.

And dont worry.

You dont need to be a SEO guru to figure this out.

All you need is a simple, user-friendly tool like KWFinder.

This tool is the most affordable around, and you can get it for as low as $29.90/month.

Want to test it? Go here to begin your 7-day FREE TRIAL. You can cancel any time before your trial ends without spending a single cent.

Now, heres a brief guide on finding out if your review has the chance to rank on Google.

Simply type your keyword idea into KWFinders search field.

Lets say you want to review Audio Technica ATH-M40x.

Type Audio Technica ATH-M40x Review into the search field, and youll get data like this.


Source: KWFinder

As you can see, this keyword has a KD score of 27 and a search volume of 1,000 per month.

Should you go on and write the review?


They keyword has a KD score of below 40, which means its not impossible to rank for, even if your site is new.

It also has 1,000 searches per month, which means there are a ton of people interested in buying the product.

See how a keyword research tool is essential when writing product reviews?

Its not just geeky stuff.

Its your escape from spending a ton of time and energy writing blogs thatll get you nowhere closer to your goal of becoming a successful affiliate marketer.

Step #2: Craft a Mouthwatering Headline

Now that youve picked your primary keyword, its time to dive into the writing part of your review.

Remember, there are a ton of reviews out there.

You dont want to publish another generic, unhelpful, salesly piece.

You want to stand out and really help your readers reach the best decision for them.

Which means, you want to direct these readers to your review.

To do that, you need an attention-worthy headline.

Now, sure.

You can just state the facts and type in Audio Technica ATH-M40x Review.

Like this:


If you do, youll likely still get readers.

But if you want to beat out your competitors and be the one who gets the most clicks on the SERPS

…youll want a magnetizing headline.

Here are three tips to improving your headline:

  • Add an intriguing parenthesis

Source: SmartBlogger

  • Build curiosity with a catchy subtitle


  • Give your audience a sneak peek into your review

Source: Google

The bottomline: get creative.

Stand out on those SERPs.

Step #3: Begin with Intrigue

Your headline can only go so far towards pulling readers into your blog.

After that, its up to your hook and introduction to draw them further in.


Dont write a boring intro.

Imagine a bored, uninterested guest at your party.

What do you say to keep them from leaving?

Want another drink?

I dont think so.

Youll say something to jolt them awake. Something different from what everyone else is saying.

The same is true with your reviews introduction.

You dont want to put your readers asleep with the same old Im going to review X today.

Instead, youll want to tell them something they havent heard before.

Youll want to:

  • Jolt them awake with the main promise/claim of the product
  • Get them interested with a sneak peek into your opinion of the product
  • Foreshadow what your review will cover (in an interesting, catchy way)

Heres a product review introduction that covers all these tips.


Step #4: Give a Sneak Peek into the Product

Now, its time to dive into the meat of your review.

Youve already pulled your audience in with your title and introduction

…so its time to fulfil the promises you made and help them with their decision-making.

The first step is to give a little introduction on the product youre reviewing.

In this part, you can add anything thats interesting about it.

You can go into details such as exactly what the product is and does, what people are saying about it, who created it, its claims, and so on.

Heres an example.


Step #5: Lay the Product Bare

This section will take up the largest part of your review.

This is where you take a deep dive into your product and show your readers exactly what it does, what theyll experience when they use it, and the pros and cons of using it.

Now, to start, you can give your audience a TL;DR, or shortened version of your full review.

This is for people who are 99% convinced to buy it, and only want a tiny push from you (a person they trust).

Heres what a summary looks like.


Remember, add your affiliate link after this section, so people who decide to stop reading here and buy dont need to scroll down (or worse, leave the page) to make the purchase.

Or, you can add a teaser and instruct readers to scroll to the bottom of the page to sign up. (Like in the above example.)

Your goal here is to make it simple for readers to purchase the product if and when theyre ready.

Now, for the main part of your review: the pros and cons section.

If youre like me, youll want to mention the pros of using the product first.

Add in a headline or get creative and style the pros into an image with bullet points.

Like this:



The way you talk about the pros depends on you.

You can be brief (like in the example above) and simply flesh out the main benefits of the product and the reasons your audience will love it.

Or, you can go more in-depth. You can talk about your experience using the product, highlight each thing you love about it in a separate section, and make readers feel that theyre actually using the product themselves.

Like this:


Better, you can do both!

You can take a deep dive into each advantage with a separate heading and section, then summarize at the end with a bulleted list.


…now for the hard part.

Right after the pros section, youll need to list the cons.

Note: some people like listing the cons first, so they end on a more positive note.

My opinion is, it really depends.

Yes, you can make people feel discouraged at the end of the review by listing the cons of using the product.

BUT…you can also turn them off right away by making them feel negative at the beginning of your review. (Which is more likely, if you ask me.)

What it really depends on is how you write and how honestly you talk about the product youre reviewing.

Also, how well you know your audience. (More on this later.)

All right!

Now its time to write about the cons of using a product.

Remember, tread carefully here.

You dont want to insist a product doesnt have any cons. (Every product has cons, and your readers know it.)

But also, you dont want to come off as too negative, and scare people away.

You want to be balanced, honest, and (if possible) positive.

Like this:


As with the pros, you can do a long version with a separate section for each, stick to a simple bulleted list, or both.

Step #6: End with Clarity

Like with all blogs, end your review with a conclusion.

However, a product review conclusion is slightly different.

In it, youll want to go back through everything you talked about in the blog, including the pros and cons you discussed.

If its your style, a bulleted list or graphic will work great.

Then, give your final verdict.

Is the product worth the price? Should your audience buy it? Who is it for, and who isnt it for?

Heres an example of a great conclusion.


Plus, it has this table at the end, which helps your audience visualize what they just read.



3 Proven-and-Tested Tips on Writing Powerful, Polished Product Reviews

Ok, so now youre ready to write your product review!

You already have the step-by-step on how to write it, plus exactly what you can add to make it helpful and interesting.

Now, the question is: how do you fine tune and polish your product review?

Here are three tips to help you.

  1. Research Till You Drop

If you ask me, people shouldnt review products they havent actually used.

On my blogs, I never recommend anything I havent tested personally.

Still, you can write a review without using a product (it just wont be as good).

Either way, youll need to do extensive research before writing your review.

Youll want to find out:

  • The products history (to spice things up)
  • Details about the product other reviews dont mention
  • Tips and hacks for using the product better (if possible)

In other words, whether or not youve actually tried the product, you want to be the expert on it.

You want to know every tiny detail about it, so you gain your audiences trust.

And speaking of audience, youll want to get to know them too.

Youll want to find out where they are right now, what they want to achieve with the product, and what theyll like or dislike about it.

For instance, in the example above, one of the cons listed was that CMC (Content Marketing Certification) doesnt provide a roadmap for scaling to six figures.

However, if you know your audience and that theyre just getting started and want to land a paying gig, no matter how small

…you know that this con wont be enough to deter them from signing up.

  1. Strike a Balance Between Pros and Cons

I hinted on pros and cons earlier, but Ill mention them again here.

Thats because striking a balance between them can seem tough for beginners.

You dont want to make your audience feel that youre taking sides or overpromoting a product just to earn the extra buck.

But also, you dont want to discourage them and scare them away from buying.

The answer to this dilemma is balance.

Be honest.

If you love the product, lavishly praise its pros.

Openly talk about its cons, but add encouragement when things get too negative. For instance, if youre writing a KWFinder review and dont love that its not an all-in-one SEO tool like Ahrefs

…add that if your readers are beginners, they wont need to perform in-depth site audits, and will likely spend too much and never use the extra features if they go for a pricier, more sophisticated tool.

Another rule to remember: list more pros than cons.

This always works.

  1. Make Your Audience Feel that Your Product Review is the Free Trial of the Product

Thats right!

Take your audience inside the product.

Show them screenshots.

Tell them how it works.

Teach them how to use it.

Make them feel that theyre giving it a test drive, so when they decide to buy, theyll know exactly what theyre getting.

Heres a great example:


How to Write a Product Review: The #1 Rule to Remember

The truth is, writing a product review isnt hard.

Yes, there are things to remember, like balancing pros and cons and knowing your product like the back of your hand.

But when it comes down to it, its simply like telling a good friend about something you love.

Thats why my #1 rule is this:

Be honest.

Ive mentioned this a couple of times in this blog, and I mean it.

Be honest, do your best to help your audience make the best decision for them, and follow the guidelines in this blog.

In no time, youll be writing popular product reviews like a pro!

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