In this free tutorial you will learn how to make big profits promoting Cash On Delivery offers on ZeroPark in tier 3 Geos.
If you never had any experience with COD offers, with this model the conversions are made as soon as the customer confirms the purchase via phone.
For example if the customer makes a purchase, the conversion is considered successful and the affiliate is paid in full.
The most popular and best converting COD offers are health, diet and skin care products. These offers are working very well in Tier 3 geos like Asian countries for example.
The #1 reason for that is cheap traffic. These tier 3 geos such as Thailand, Malaysia, Vietnam etc. also have tons of volume in traffic. Of course not as huge as tier 1 geos like the US for example, but still big volume, cheap traffic, and less competition, which means a bigger chance for winning.
It’s also much easier to get started in tier 3 geos because the CPCs are significantly lower, so there is a really big potential.
So in this tutorial Im going to show you how to profit with COD campaigns using Zeropark Push as our traffic source.
Here we go!
Spying On Competitors Campaigns
We always like to start with due diligence to learn what verticals, ads and landers are doing the best for other affiliates. We can do this easily thanks to the modern competitive intelligence tools, or spy tools in other words.
Since we are going to run ads on push traffic sources, we are using Adplexity Push as our spy tool.
To find the best performing campaigns, go to Adplexity, set the date range to last 30 days.
and sort the ads by receiving the most volume of traffic, because thats the best indicator that shows they are spending lots of money on these campaigns, so they must be profitable.
Next you can select your target GEOs to filter results
Then you can browse through the results to see which campaigns are doing good.
These are the top 3 ADS promoting COD offers in tier 3 geos like Thailand:
So just to give you an idea what works great now. The first one promotes an anti parasite product, the second one a blood pressure product, and the last one iis promoting erectile dysfunction pills.
Once you have your first offer, you can check the best creatives and landing pages in Adplexity and create very similar looking but unique creatives for yourself.
How To Set Up Campaign Tracking
This is a very important step in order to know where your losses and profits are coming from. If you skip this step and you dont track your campaigns properly you will be missing out on important data and you wont be able to optimize and improve your campaigns.
We use Redtrack to track all of our campaigns, so Im going to show you how to set it up, but in general every tracker is similar and the steps are pretty much the same.
So first before you can create a tracking campaign, you need to add your landing page, the affiliate network youre working with, the offer you promote, and the traffic source where you run your campaigns.
Adding your landing page is simple, go to landers, add new, enter a name for your landing page, add its URL and click save.
Next go to Offer Sources to select your Affiliate Network. Click on add from template, find your network and click on the add button.
Then you can add your offer. Go to offers, name the offer, select the offers source (affiliate network) and add your offer link in the URL section.
Also make sure the correct CLICKID is added to your link. If so, ask your affiliate manager what is their correct clickID and they will help you.
Next you need to add the traffic source as well, which is Zeropark in this case. So go to offer sources, click on add from template, find Zeropark and click on the add button.
Once you have all this you can create your tracking campaign. Go to campaigns, name your campaign, and select Zeropark as your traffic source
Then you need to create your funnel by adding your landing page and offer.
Once its done click save and thats it. Copy your tracking links from the Tracking links and parameters section, thats your final URL you promote on Zeropark.
How To Launch a Push Campaign on Zeropark
Now Im going to show you how we launch a push campaign on Zeropark.
To get started, log in to your account, click on New Campaign, and select push as traffic type.
Then name your campaign and select status after approval.
Next you need to upload your ads and add your Redtrack tracking link as a Destination URL.
The next step is the targeting section. You need to select your target GEO, language device type and push type.
My tip here is to separate multiple device types into separate campaigns and Push types as well. So in this campaign Im going to target Mobile only and Classic push only.
Later I might test In-page push and Desktop traffic as well.
In the next step you need to choose from 3 campaign types. RON is for broad traffic, target and source are for targeting specific placements. For example if you already have a whitelist of top working placements you should run a target campaign.
However for starting out I always recommend choosing RON and create whitelist campaigns once you have your top performing (aka profitable) placements.
The next step is budgets and bidding. Set your highest bid you are willing to pay for a click (I recommend starting with the suggested bid by Zeropark) then set your daily budget and I also recommend selecting Buy traffic smoothly to prevent spikes of traffic throughout the day.
And finally, select Redtrack as your tracking solution, copy the Postback URL, and add it to the S2S postback section of your campaign in Redtrack.
Then submit your campaign on Zeropark and thats it. Now you just need to wait until the approval team approves your campaign.
How to Optimize and Scale Profitable Campaigns
When you are running affiliate marketing campaigns, its very unlikely that your campaign is going to be profitable instantly. Thats why tracking is so important, the data you get in your tracking software is the key to campaign optimization and making profits with your campaigns.
The most important segments of your campaigns that you need to focus on and optimize, especially if you run push campaigns are the following:
- Placement IDs
- Landing Pages
First of all you need to make sure your campaign setup is correct, and your traffic is flowing properly. You can check this by clicking through your tracking campaign link (final URL) to make sure that traffic goes through to your landing page and offer.
If all is good, and your campaign is approved, you need to wait until you have statically significant data. So basically you need to make sure you have enough data before you can start optimizing. For example if you have two landing pages, one of them gets 10 conversions and the other one 9 conversions, it isnt significant data yet, you need to continue running both until you see that one is significantly better or worse than the other.
SO first I usually start with analyzing and optimizing placements. To do this go to your redtrack campaign reports, and from the Subs dropdown menu select TARGET IDs.
You will see a bunch of target IDs here (placements where you receive traffic from). You need to analyze data and optimize as soon as you can.
What I like to do is sort the stats by Cost, and I start analyzing and I get rid of placements that are spending too much without bringing results (conversions). You need to repeat this step regularly because you will receive traffic from many many placements, you need to slowly filter out all the bad ones.
Next I analyze the stats on my ads.
The most important things you need to focus on when you optimize your ads are the CTR (Click Through Rate), Conversion Rate, and CPC (Cost Per Click)
So first start with comparing your ads against each other. Try to identify which one works the best and which one is causing losses. Then cut the bad ads and replace them with new ones that are very similar to your best ads.
You should also repeat this step regularly because on push traffic creatives burn out quickly, so you need to monitor and optimize on a daily basis.
Next, if you run multiple landing pages you need to compare them against each other as well.
When optimizing landing pages, focus on the CTR%, thats the most important data, the higher, the better.
If your landing page has very low CTR% that means something is off. It means people click on your ads, but they dont click through your landing page, so they dont arrive on your offer page
In that case you need to improve your landing page. Sometimes small adjustments like editing the headlines, call to action buttons or the images can make a huge impact on the performance of your landing page.
Once you optimize all these, you can get deeper into optimisation by checking which are your top performing Browsers, Operating Systems, etc etc. However I dont recommend you to over optimize your campaigns.
Optimizing your placements, ads and landing pages properly is usually enough to make you campaign profitable, and then you need to focus on scaling.
You can start scaling your winning campaign simply by raising the daily budget to see if you can make more profits.
Also you should create a whitelist of your best performing placements, and launch new campaigns with bigger daily budgets and targeting those profitable placements only.
For this you need to create a TARGET campaign instead of RON campaign and add your top performing placements there.
If your offer is available in multiple geos you can scale by targeting new countries as well, but of course in separate campaigns.
For scaling even further grab your winning ads and landing page, and launch the same campaign on other push traffic sources as well.