Scratching your head in frustration because you have no idea how to find low competition keywords for your blog?
Youre not alone.
There are tons of beginner bloggers in the digital space who dont even know they have to find such keywords.
The good news?
Its not hard to learn how to find low competition keywords.
In this blog, Ill show you the step-by-step method I use to dig out these gold nuggets so I can use them to gain visibility on the SERPs (and make more affiliate sales).
Plus, Ill get into the (kind of controversial) nature of low competition keywords, and factors you should consider when deciding whether or not to target one.
What Are Low Competition Keywords?
Ok, so first things first.
What exactly are low competition keywords?
And more importantly, why should you care?
To start, lets look at a few definitions.
Heres how SEMRush talks about it.
And heres what Ahrefs has to say.
Clear as mud?
Ok, lets put it this way.
Low competition keywords are keywords that not many people are trying to rank for.
Which means, its faster and easier to rank for them.
And if youre a beginner blogger, these types of keywords are the ones that will give you your first taste of traffic.
But theyre not only great for beginners.
Simply put, theyre easier to rank for, meaning theyre great for everyone.
Is there a catch?
But well deal with that later.
For now, lets dive into the step-by-step on how to find low competition keywords.
How to Find Low Competition Keywords: A Simple, Step-by-Step Guide
Thinking finding low competition keywords is hard?
The work of SEO experts alone?
Honestly, all you have to do is follow this simple, step-by-step guide.
And youll get excellent results every time.
Lets go to
Finding Low Competition Keywords Step #1: Brainstorm Topics
Ok, so the perfect low competition keywords for your blog wont magically fall into your lap.
To find them, youll need a brainstorming sesh.
Dont worry, though.
You dont need to pound your brain for this part of the process.
All you need to do is step into your audiences shoes. Imagine yourself as them, fingers hovering over your keyword, ready to type something into Google.
What do you type?
For instance, lets say your audience wants to learn how to raise backyard chickens.
Imagine yourself as them.
Heres what youll probably type into Google:
- Chicken coop
- Chicken breeds
- Backyard chickens
- Raising chickens for eggs
- How many chickens should I get
Remember, the goal here isnt to get too technical.
Just feel the moment.
Become deeply concerned with what your audience is thinking, feeling, and searching for.
Once you have 10-15 ideas, its time to move on to
Finding Low Competition Keywords Step #2: Refine Your Ideas with a Keyword Research Tool
Heres a harsh truth.
Youll probably fail as an affiliate marketer without a keyword research tool.
But theres good news too.
Getting a reliable tool wont reduce all your savings to ash and force you to get a second mortgage on your home.
In fact, itll cost you less than what you spend on coffee each month.
Take KWFinder, for example.
You can subscribe to their basic plan for only $29.90 per month.
Plus, they offer a 7-day free trial, allowing you to try them out with no regrets.
Signed up for an account?
Lets get started on using KWFinder to search for low competition keywords.
First, type one of your keyword ideas (from your brainstorming session) into the search field on your dashboard.
As you can see, the keyword difficulty (KD) score of this keyword is 41.
Thats a little hard, especially if your blog is new.
So to refine it, youll want to filter out the harder keywords.
To do this, click the Filter option on the upper lefthand corner of the dashboard.
When you do, youll get options for filtering your keywords based on KD score, search volume, and more.
Set your minimum keyword difficulty score to zero, and your maximum to 20 or 30, depending on how new your blog is.
Click enter, and youll filter out all keywords with a KD score thats too high for you.
Check it out:
Now you have a list of keywords with low KD scores, which you can easily rank for.
(Chicken house is awesome, with over 77,000 searches per month and an ultra-low KD score of 16. Seriously, if youve started a blog on backyard chickens, you should start with this keyword.)
Now, repeat this step for all the keywords you gathered on your brainstorming sesh, and voila!
Youll have a long list of low competition keywords to start with.
Is Targeting Low Competition Keywords a Win ALL THE TIME?
Let me guess.
Youre rolling your eyes right now.
That was too easy!
But then you sit up and think for a moment.
If its that easy, why are so few blogs successful?
Well, first of all, tons and tons of bloggers know nothing about SEO and targeting low competition keywords.
However, theres another reason, and this is where it gets scary.
Choosing a keyword based on keyword difficulty score alone wont always work.
Thats because there are other metrics to factor in.
Here are two to keep in mind.
1. Search Intent
You jump on Google to learn about the best chicken breeds for your new backyard farm.
Naturally, you click the first article thats ranking on the SERPs.
But when you browse through it, you find that its not about how to pick the best breeds for your farm.
Instead, its this:
What do you do?
Click back, of course!
You really dont care whether or not your new backyard chickens are friendly.
You can rank high for a low competition keyword, but if your search intent is off and people are clicking that back button by the bucketload
Google will eventually notice and rank you lower.
So while targeting low competition keywords makes it easier for you to rank on top, make sure youre also targeting the right search intent.
For backyard chickens, its this:
How do you determine search intent?
We wont go into the details in this blog, but a quick tip is to read the blogs ranking in the top 10 of Google for the keyword youre targeting.
Dont be surprised when you find out their content is similar.
Thats because Google rewards blog posts that directly hit at search intent.
So if people are clicking, reading, and staying on blog posts about finding the best chicken breeds for a backyard farm
other blogs that satisfy that search intent will have a higher chance of ranking.
For a complete guide on search intent, read this blog.
Imagine youre using your keyword research tool one day, and you find what you think of as the perfect keyword.
Its KD score is mouthwatering.
Its search volume is through the roof.
You know, a keyword like this.
So, you dive right in and write a blog post around this keyword.
You do everything right, using your keyword in all the correct places and perfectly targeting search intent.
You wait, tapping your fingers, confident that your blog will soon be ranking on the top of the SERPs.
Except it doesnt.
What went wrong?
Well, my friend, one of the biggest possibilities is that youre going against players that are much stronger than you (a.k.a. tough competitors).
When blogs competing for your keyword have a higher DA, have been around longer, and have more quality backlinks than you do
chances are itll be hard to kick them out from Googles top spots.
So, how do you discover who youre up against?
All you need to do is study the SERP overview on your dashboard.
Heres what it looks like for pawhut chicken coop.
What youll notice: each of the sites ranking on the top 5 for this keyword have high DA scores (95, 51, 92, 88, and 74).
If your DA score is lower than that, itll be tough kicking them out and stealing their spot on that SERP.
So, what can you do?
Look for keywords with unicorns.
That is, blogs that are ranking on the top spots of the SERPs that have similar or lower DA scores than yours.
Check out this SERP overview for the keyword chicken house.
- Has high search volume (1,200)
- Has a low KD score (16)
- Has two blogs ranking in the top 5 SERp spots with low DA scores (17 and 15)
Should you go for this keyword?
How to Find Low Competition Keywords (And Why Ranking Well on Google Isnt Magic or Happenstance)
Maybe youre new to blogging.
Maybe youre thinking youll need a fairy to give you a chance of ranking on the top spots of Google.
Well, do you?
Because the truth is, ranking well on Google is all about strategy.
And one great strategy thatll serve you well is targeting low competition keywords.
The good news is, finding these keywords is simpler than you think.
So, go on.
Bookmark this blog and return to it every time you do keyword research.
Read and reread it.
Memorize the steps on how to find low competition keywords.
In no time, youll be doing this like a pro, slashing your competitors down, ranking highly on Google, and getting all that coveted traffic and affiliate marketing sales.
You got this!
Image credits: All screenshots taken by the author, June 2022.