When YouTube started in 2005, almost nobody expected it would be a career for many YouTubers to come. Since then, it has become a more common sight to see YouTubers quit their regular 9-5 only to make YouTube videos. Hence, it is clear that some could make a living from this unusual career.
As time went on, not only were prominent YouTubers able to make a living, but it seems like many are making a fortune. However, for many on the other side of the screen, it’s still a mystery how much YouTubers make. This article will discuss how and how much money the top YouTubers make in 2022.
How Do YouTubers Make Money?
At first glance, YouTube didn’t appear as a money-making platform. Watching videos, subscribing, and posting videos can all be done for free. However, YouTube and blogging have a lot in common when it comes to making money. Even while page visits and video views aren’t directly related to the income, they impact our potential to generate money.
To be qualified for monetization, YouTubers need to complete a few requirements. To get monetized or, in other words, to have ads on their videos, YouTubers need a minimum of 1000 subscribers and 4000 hours of watch time in the past year.
When it comes to ad revenue, Google makes 45% of the ad income from the videos by placing advertisements on them. CPM (cost per thousand views) and CPC (cost per click) advertising are two ways to monetize a YouTube channel. For every thousand views that are at least 30 seconds long, you’ll be paid CPM. You’re compensated for each time a user clicks on an ad with CPC.
With a CPM payout of $7.60 on average, you may expect to make $4.18 for every 1,000 views because you keep just 55% of that total amount. However, even if a thousand people watch your video, it doesn’t ensure that you’ll be paid. The typical cost per click (CPC) is $2.54. It’s a lot harder to convert a viewer if they have to click on an ad rather than just watch it.
From here, YouTubers can collect ad revenue and do affiliate marketing, sell merch, have sponsored videos, or receive donations.
How Much Money Do the Top YouTubers Make?
As seen, the numbers aren’t great if someone is just starting YouTube, definitely not enough to make a living. However, it’s a lot easier for the big YouTubers who have been in the game for a long time. Having many subscribers on YouTube makes life a lot easier for the channel’s proprietors. These channels are gaining popularity and recognition as significant in their respective fields.
Even with 1,000,000 subscribers, these channels aren’t among the most popular. The 1,000,000+ channel club currently has over 2,000 members. There are a few official music channels for Rihanna and Justin Bieber, but many of these channels are just ordinary folks who have gained a following on YouTube. For example, the biggest YouTube channel right now is T-Series, with a whopping 210 million subscribers.
Bug channels have enough traffic to make a respectable living after they’ve built up a large enough fan base. However, a channel has to produce at least a couple of new videos each week. Every week, a YouTube channel might earn $36,000 in AdSense revenue only by getting 1,000,000 subscribers to watch two new videos.
Sponsorships, product placements, and endorsements are almost certainly available at this level. Any review-type channel of this size will often make good money with affiliate marketing, even if it is only linked with Amazon and its relatively low 1-10 percent advertising payment rates to affiliates. Many of these YouTube stars will also be well-known enough to sell products to their fanbase.
Other YouTubers have become household names thanks to their efforts on this social media platform.
However, there are too many unknowns and variables on YouTube to calculate accurate earnings. You may find a “best guess” of the profits of the most popular YouTube channels on several websites.
For example, PewDiePie was assessed to be worth $78 million in January 2016 by Money Nation’s financial calculators. Over several years, he has demonstrated how you may increase your income directly through YouTube and the repercussions of your success there. To put it another way, Money Nation estimates that his net worth has increased exponentially since he launched his YouTube channel. Here are their estimates:
- 2010: $7,141,192
- 2011: $18,754,192
- 2012: $30,674,480
- 2013: $42,909,107
- 2014: $55,466,728
- 2015: $68,355,870
- 2016: $89,751,704
You can’t overlook the significance of his product sales. MoneyNation reports that he made $41 million in item sales in addition to the projected $112 million he made on his YouTube channel during the year 2016. In addition, they estimate that PewDiePie earns a yearly income of $14 million.
PewDiePie’s financial success is a favorable sign for other YouTube video creators, even if he is an exception. If you’re thinking of launching a YouTube channel, you should set your sights on his numbers. Yes, making money on YouTube is difficult. Even if your videos are unique and funny, you’ll still have to put in a lot of effort to make them and promote them. However, PewDiePie has shown that anybody can be a YouTube star.
In 2022, the number of prominent YouTubers is still growing. Below you can find a list of some of the top YouTubers right now and their estimated income.
1. Ryan Kaji – $36 million
When Ryan Kaji of Ryan’s World was just three years old (now eight), he started his YouTube channel by unwrapping toys. Toys, clothing, a Nickelodeon program, and a Hulu agreement are now part of his empire. More than 24 million people have subscribed to Kaji.
2. Dude Perfect – $20 million
A group of five men in their 30s, known as “Dude Perfect,” do stunts, participate in sports, and attempt to set world records. The Dude Perfect Show, a Nickelodeon original series based on their channel, is a testament to its growing popularity. More than 49.5 million people have subscribed to this channel.
3. Anastasia Radzinskaya – $18 million
Anastasia Radzinskaya, the youngest YouTuber on this list, is just five years old. Anastasia and her father produce videos together that are aired in seven different languages, including Russian. 2019 saw her collaborating with huge businesses like Lego and Dannon Yogurt to gain over 50 million fans.
4. Rhett and Link – $17.5 million
Over 4.8 million people watch Rhett McLaughlin and Link Neal’s daily YouTube comedy program. With four channels, a podcast, and a series of books under their belts, they’ve become a household name.
5. Jeffree Star – 17 million
Star began his career as a singer on MySpace, but he is most recognized for his YouTube cosmetics tutorial. Jeffree has his own cosmetics and has over 17.5 million subscribers on his YouTube channel.
6. Preston – $14 million
A newcomer to the top-earning YouTubers list, Preston Arsement climbed the ranks thanks to his famous Call of Duty videos and the pranks he puts on his gaming channel. The majority of Preston’s revenue comes from hosting Minecraft servers. His following has grown to 11.7 million people.
7. PewDiePie – $1 million
PewDiePie is one of the most contentious YouTubers on our list, with about 103 million subscribers. Video gaming commentary and comedic videos are just some of the things he shares.
8. Markiplier – $13 million
YouTuber Mark Fischbach, or “Markiplier,” as he is known, has made a million dollars by providing video game comments. Now, he has an audience of almost 25 million people worldwide! In addition to his YouTube channel, Markiplier and fellow YouTuber Jacksepticeye run a high-end clothing brand for video gamers called Cloak.
9. Dan TDM – $12 million
His Minecraft and Fortnite videos made Dan a household name in the UK. Tours across the world are another source of revenue for him. More than 22.4 million people are following him on YouTube.
10. The VanossGaming Corporation – $11.5 million
Grand Theft Auto and Minecraft are among the titles Evan Fong, a well-known YouTuber provides commentary for. He has more than 24.9 million followers on social media.
In 2021, it was believed that YouTube Mr. Beast (Jimmy Donaldson) was the top-earning YouTuber in the community, making about 54 million dollars. Second place went to Jake Paul, who made an estimated $45 million in the most recent year.
YouTube Can Be a Career
YouTube has been a launching pad for a slew of successful artists worldwide. Some of these people have influenced and inspired others while also following their own personal pursuits. It may appear that YouTube is no longer a viable source of money, but this is far from the case. It will take a considerable amount of time and a lot of effort, but if you stick with it, you can be successful in the end.
Have you ever considered making YouTube videos? Who is Your Favorite YouTube creator? Let us know in the comment section below!