Affiliate Marketing

How affiliate marketing drives traffic to retailer websites


Tabitha Cassidy
|
Jun 28, 2021

With digital media channels like social media and blogs continuing to gain popularity with consumers, online retailers can tap into more affiliate marketing opportunities by working with popular personalities or publications to reach new shoppers. But like most of marketing, not every affiliate channel will work for every type of retailer.

The affiliate subsection of digital marketing intersects with both social media and content marketing, but it uses another mediumsuch asinfluencers, bloggers, online personalities, news publications,dealsand couponwebsites, and moreto generate salesor promote brands. Popular affiliate channels include:

  • Blogs
  • Coupon and dealswebsites
  • Online news or magazine publications
  • Social media

In a May/June 2021 Digital Commerce 360 survey, 39.2%of 143 retailers said affiliatemarketing iseffectiveeithersomewhat(21.7%) orvery(17.5%)effective. Comparatively,retailers ranked affiliates effectivenessahead of Amazon ads, other marketplace ads and SMS/text messaging ads, butsaid the marketing strategy is less effective thanemail marketing, influencer marketing, mobile ads, content marketing, paid search and social media advertising.

This article continues with retailer insights from Nolah Mattress, UrbanStems and JOAH Beauty. To view the rest of the article online, please log into your Free Site Membership now. Or, create a Free Site Membership now.

Want to read more? Unlock Free Strategy Membership

Related Articles

Leave a Reply

Back to top button
%d bloggers like this: