Affiliate Marketing

GiG partners with affiliate network Matching Visions for its marketing compliance tool

Gaming Innovation Group (GiG) announced Tuesday it has signed an agreement with Malta-based affiliate network Matching Visions, recently acquired by Acroud AB, for the provision of its B2B marketing compliance software, GiG Comply.

GiG Comply will support Matching Visions with its compliance strategy, helping to ensure that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date throughout all markets, it operates in.

GiG’s automated marketing compliance solution allows operators and affiliate networks like Matching Visions to scan web pages for content, links and iGaming code red words. The rules engine based software analyses snapshots from advertising campaigns and provides insights in real-time of the content, which is being used by affiliates to promote operators brands.

“As more markets regulate, the need for brands to have a strong digital presence has resulted in heightened advertising regulations. It is now more important than ever that operators and affiliate networks alike invest in marketing compliance software”, the company stated in an official press release.

Jonas Warrer, CMO at GiG, spoke about this new milestone and said: “We look forward to supporting Matching Visions in its efforts to enhance its affiliate marketing compliance. The excelled demand for GiG Comply is a clear sign that more and more affiliates like Matching Visions are placing strong value on creating a more responsible and sustainable gaming movement – this makes us very proud”.

Dennis Dyhr-Hansen, CEO at Matching Visions, added: “It’s extremely important for us to ensure we remain 100% compliant no matter which geo or brand we are sending traffic to. We want to be completely transparent to all brands that work with us that we take compliance very seriously and will do what it takes to be at the forefront of compliance. We are proud to partner up with GiG Comply to make this happen!”

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