News website GBC Time has selected the most prominent affiliate marketing trends for 2022
GBC Time Reports on Key Trends in Affiliate Marketing
Affiliate and iGaming news website GBC Time has put together a list of the key affiliate marketing trends in 2022. They hope that it will simplify the work of affiliates and help brands and marketers create better promotional campaigns.
“I hope that this article can help affiliate marketers and anyone interested in this niche better understand the fluctuations of the modern market and stay on top of their competition,” said Valeria Kostiuk, one of the GBC Time’s journalists.
The expert writer team over at GBC Time reports daily affiliate marketing, crypto, and iGaming news and crafts in-depth analytic materials on these topics. This time, journalists have crafted a list of the most relevant affiliate marketing trends in 2022 for any marketer and expert in the field.
Live stream shopping comes to prominence
For a few years now, virtual shopping has been one of the top affiliate niches. Thousands of brands sell their goods online, as consumers prefer to shop on the Internet. Some companies also employ influencers and affiliate marketers for easy and low-investment promotion.
In 2022, live streaming shopping is going to be extremely popular. During live broadcasts, bloggers provide bonus codes and show off the products they are promoting. Major social networks like Twitch, YouTube, Facebook, and Instagram are already focusing on this trend. It is definitely one of the hottest trends in affiliate marketing.
Influencer partnerships: micro- and nano-influencers in the spotlight
2022 is going to be the year of influencers in affiliate marketing. This year, micro- (up to 10k followers) and nano-blogger (up to 25k followers) partnerships are going to take the central stage. Brands are going to focus on collaborations with influencers that have smaller audiences for the following reasons:
– It is a cost-effective solution
– Nano- and micro-influencers have bigger authority;
– These bloggers typically create niche-focused content.
Co-marketing partnerships become more popular than ever
Collaborations between affiliate marketers and influencers is one of the latest affiliate marketing trends. Companies tend to work with several affiliates that work in similar niches and have alike audiences. This is an opportunity to maximize revenues for all parties, raise brand awareness, and diversify audiences.
Voice search SEO growth continues
Mobile users often utilize voice search to look up the information on the web, and affiliate and SEO marketers cannot help but take advantage of this trend. As more than half of traffic for affiliates is generated on mobile devices, voice search becomes a powerful advertising tool, especially when coupled with long-tailed SEO. It is definitely one of the trends, affiliate marketing experts should pay attention to.
Changes in cookie policies
By the end of 2022, Google will start abandoning third-party cookies. And when these cookies are phased out, the company will launch Privacy Sandbox to make user data anonymous. All of this, certainly, will affect the affiliate marketing industry even this year. Marketers need to figure out the way to craft campaigns without relying on third-party data. First-party cookies will likely take the central stand, and affiliates will have to be more upfront about the data collection with their customers.
The rise of crypto programs for affiliates
Cryptocurrencies are becoming more and more prominent, with government and banks recognizing virtual assets and investing in this market. This means that crypto affiliate programs will also be increasingly popular in 2022. Anyone with a YouTube, Twitch, or another channel can tap into the crypto world.
GBC Time believes that this shortlist of the best affiliate marketing trends will help marketers, brands, and influences create successful campaigns in 2022. The affiliate news website also features in-depth analytic publications and the most relevant news in the market.