Affiliate Marketing

CricWick and Daraz partners to provide in-app fantasy league for T20 World Cup

Karachi: 21, October, 2021: South Asias leading online marketplace, Daraz, has joined hands with CricWick to bring the CricWick Fantasy League on Daraz App during the T20 World Cup.

The anticipated cricket season is geared to
be one of the busiest home seasons in Pakistan, with the series starting off on
23rd October 2021. On top of gaining exclusive T20 live Match streaming rights
for the entire international cricket tournament, Daraz, in partnership with
CricWick, is set to offer fans an immersive cricket experience to play fantasy
league on the app too.

Wali Khan, Head of Sports Strategy,
Marketing & Entertainment, Daraz said, As an avid deliverer of excellent
customer experience, Daraz is dedicated to creating additional value for its
customers by constantly pushing the boundaries of technological innovation.
With this motivation, the brand is narrowing on the concept of in-app
shoppertainment giving users an immersive, all-round entertainment experience
which is accessible from anywhere.

He also said, The fantasy league is a
perfect opportunity for individuals to engage with the game they love on a
profound level. While watching live matches, people can put together a virtual
team of their favorite cricket stars. Based on the real-life performance of the
cricketers, each player will gain points depending on their customized teams.
In addition, the league will enable winners to gather interesting rewards.

Ahmed Hanif, CEO CricWick said, “We
are excited to bring the Biggest Fantasy Cricket League of Pakistan to users of
Daraz for the entirety of the T20 World Cup 2021. It is a thrilling prospect to
be involved with the sport that is followed by the masses and this
collaboration will bring outstanding engagement to the customers of Daraz. This
partnership will be an excellent opportunity for the users of Daraz app to
experience the CricWick World Cup fantasy and then become permanent visitors of
one of the most exciting cricketing platforms of Pakistan.

Moazzam Faruqui leading Affiliate Marketing
at Daraz PK mentioned ” We at Daraz are providing income generating
opportunities for our partners who seek to monetize their online presence, we
have global examples of affiliates developing a consistent income generating
stream through affiliate marketing and Daraz being the largest ecommerce
platform in South Asia enables affiliates operating in Pakistan to benefit from
the same.”

Farhan Sheikh, CCO CricWick said,  We believe that the cricket fan is really
invested in the game and the CricWick Fantasy League empowers them by
entrusting them the role of a selector. They can choose their own customised
playing XI for every match. We feel that our partnership with Daraz, it will
open new engagement avenues for both companies.”

Moreover, being a one-stop-solution for
all, Daraz understands the growing need for a complete entertainment
experience. Sports, being a leading source of joy for South Asian consumers, paves
way for the brand and its customers to develop stronger relations.

With this partnership, both Daraz and
CricWick aim to bridge the gap between sports, entertainment and digitization.
Tapping into the endless potential of tech-based innovation, the collaboration
assists Pakistani users to both watch and play the countrys most loved game on
the Daraz App.

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