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Branding Resources for Beginners – Smart Passive Income

Are you just getting started with your online business, building a brand and launching your website? We know how hard it is to find a great business idea and launch it while confronting the doubts and hurdles that face new entrepreneurs. Ever since the world started opening up again this spring, weve been hearing from a ton of folks who are excitedand nervousto start building a business now that theyre seeing light on the horizon.

In fact, Pats told us that his inbox has been flooded recently with emails that go something like this:

Pat, I want to finally get going on my idea and get a website up online, but I have no idea where to start. Can you help?

We can definitely help.

In fact, weve had an amazing resource just for this purpose for a whilewe just havent been promoting it as much as we could.

We wanted to fix thatwhich is why this week is Beginners Week here at SPI! And the centerpiece of Beginners Week is (you may have already guessed) our Build Your Own Brand (BYOB) course.

BYOB has always been 100% free, but this week were adding even more value if you sign up by providing an opportunity to join a free masterclass hosted by Pat next Monday, July 26. In the masterclass, BYOB students can ask questions and learn how to get their website found and start building an audience.

In the rest of this post, I wanted to share a few resources from the SPI archives to help you get started branding and building your new online business. Check them out, then sign up for BYOB. Youll see a link for the July 26 masterclass posted inside one of the early lessons. Youll also get encouraging emails from Pat for the rest of this week as youre making your way through the course!

More Resources for Getting Started Building Your Brand and Website

If you’re a beginner, getting a handle on your branding and positioning can seem daunting. Thankfully, this stuff is our bread and butter. Here are a few goodies from the archives of the SPI blog and AskPat and SPI podcasts that’ll help you get started branding and building an amazing business.

SPI 286: How to Build a Brand that Stands Out from the Crowd

In this episode of the SPI Podcast, Pat goes over how to start building a brand from the ground up, how to understand your audience better so that you can better serve them, and some ways that you can follow through and build a great community. 

AP 0035: When Starting Out, How Broad or Specific Should Your Niche Be?

It should come as no surprise that here at SPI were biiiig fans of niching down. But we get that the idea of picking a smaller audience can seem scary and counterintuitive. Pat goes over the rationale for targeting a more focused market.

Primal Branding by Patrick Hanlon: SPI Book Club Issue 60 | April 2019

Patrick Hanlons Primal Branding is an exploration of why some brands work and thrive, while others dont. Hanlon delves into human nature to describe why brands outperform others, including our need to belong to something, our love for creation stories, and our fascination with memorable icons like logos and jingles, and the importance of having a creed.

AP 1153: How Do I Best Describe and Position My Business and Work to Others? What Do I Say?

In this episode of AskPat 2.0, Jay wonders how he can best describe and position his business and work to others. How do you fine-tune your messaging? How do you know when you’ve nailed it? Pat and Jay cover this in their coaching call.

How to Launch a Brand New Website (with a Bang!) – The Ultimate Guide

For many (most?) brands today, a website is a crucial piece of how you present yourself to and interact with your audience and customers. Our ultimate guide walks you through each step in launching your brand new website with a bang, from creating your viral content to creating launch-day buzz.

AP 1020: How Do I Stop the FOMO and Start Making Money?

Pretty much all of us have experienced fear of missing out (FOMO) in some form or anotherand it happens when it comes to starting a business, too! Anand has had an amazing weight transformation in his lifelosing 125 pounds and maintaining his weight loss over six yearsand wants to share it with the world, but his FOMO is distracting him. He needs a little help finding focus and direction and monetizing his business.

AP 0270: Should My Brand Be Me or My Company?

To create a personal brand or not? This question can stop some solopreneurs in their tracks when theyre just starting out. Is it disingenuous to create an impersonal brand if youre the only person in your business? Or are you actually doing yourself a disservice by thinking that way? Pat shares some guidance with Bill, whos trying to reboot a brand that used to include employees but now is a solo project. 

Branding and Marketing: What’s the Difference?

Branding marketing theyre pretty much the same thing, right? Not so fast. Before you start your own online business, you need to understand how branding and marketing differ, and how they work together. Heres our primer.

That should do it for now! Theres tons more resources for getting started in the content archives on, including our Beginners Guide to Branding. And dont forget to sign up below for BYOB and get access to next weeks masterclass with Pat. Happy Beginners Week!

Learn to build a website and a brand you can be proud of

In our FREE 5-day challenge, you’ll learn what you need to start a successful brand. Pat walks you through what you need to know, the technical side of setting up a website and email, and advice on which pages your website needs.

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