Affiliate Marketing

Asahi Kasei announces Ranveer Brar as its brand ambassador, Marketing & Advertising News, ET BrandEquity

Asahi Kasei associates with Chef Ranveer Brar.
Asahi Kasei associates with Chef Ranveer Brar.

Silicone-coated foil and sheet brand, Asahi Kasei has announced celebrity chef Ranveer Brar as its brand ambassador. This partnership aims to communicate the benefits of a nutritious meal that even those struggling to make time in their schedules can prepare and preserve through the brand’s kitchen products.

Brar said, I am thrilled to associate with a brand like Asahi Kasei that has revolutionised the kitchen with their multi-utility products. I believe that a wholesome meal is the first step towards a healthy lifestyle which is what the brand aims to promote with its innovative kitchen accessories. By partnering with the brand whose core vision aligns with my belief in using best-in-class products to retain the freshness and nutritional value of food, I intend to help reimagine the kitchen space. We also aim to rebuild the mindset of consumers because most of the audience knows only of conventional uses of foils and premium wraps when really, there is so much more to it.

Luve Oberoi, senior marketing manager, Asahi Kasei, said, We are pleased to welcome Chef Ranveer Brar as a brand ambassador for our range of products in India. His advocacy of nutritious, fulfilling meals for a healthy lifestyle aligns with our values of delivering daily nutrition without having to waste too much time, making the everyday lives of our consumers simple. We at Asahi Kasei are always striving to provide kitchen accessories that are convenient to use and save time as we understand that various instances such as a hectic work schedule can make one turn to an unhealthy lifestyle.

Consisting of a television commercial, the campaign highlights the product’s ability to cater ‘fried’ food with which is also healthy…

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